FordVisuals is the studio of designer Carrie Ford Hilliker.

Building and refreshing brands of all sizes and stages — with precision, artistry, and the kind of strategic depth that holds up under real-world pressure.

Carrie brings decades of experience, a sharp design eye, and a methodical approach that helps clients make sense of their brand — and make something beautiful with it.

Whether you’re a solo creative or a multi-stakeholder org, you’ll get a brand system that looks stunning, feels right, and functions across everything you need it to. Website, identity, messaging, social, decks —all of it, aligned and elevated.

Style meets substance. This is design that doesn’t just look good — it works hard.

✦ HOW IT WORKS ✦

The Brand Dossier Framework /
A Structured Approach to a Seamless Brand

Every FordVisuals engagement — no matter the size, budget, or timeline — is built on the same core foundation: The Brand Dossier. A system that ensures clarity, cohesion, and long-term growth.

From quick-turn consults to full-scale rebrands, we always start here.

These aren’t fluff — they’re the concrete pillars that support every project Carrie touches. Think of them as the creative operating system behind the work. Depending on the engagement, we may focus on all nine or zoom in on a few.

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CONTENT FRAMEWORK
AUDIENCE JOURNEY

PILLAR 1: MOMENTUM
The Company You Keep – List brands, artists, or projects you admire
Moodboard Builder – Create a visual collage that feels like your brand
Voice Tone Compass – Define your voice (and what it’s not)

PILLAR 2: CLARITY
Name & Domain Questions – Explore naming and availability
Logo + Visual Identity Picks – Choose visual references and logo ideas
Color + Font Matrix – Build your palette and type system (gut, safe, wildcard)

PILLAR 3: CONSISTENCY
Core Messaging / Copy Toolkit – Write bios, taglines, captions, and phrases
Social Presence Review – Audit your grid, bio, and tone across platforms
Website Flow – Checklist, navigation, CTA clarity, and mobile experience

ONGOING Growth alignment,

  • the process of ensuring that all parts of an organization are working together towards a common growth strategy. It involves aligning teams, resources, and individual actions with the overall strategic goals, creating a unified effort to achieve sustainable growth. This means that functions like sales, marketing, and product development are not operating in silos, but rather working in unison, sharing insights and executing a unified strategy. 

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SERVICES

What We Offer

Every project is custom-scoped and mapped against the Brand Dossier Framework, but most client needs fall into one of the following categories.

01. Full Rebrand


For organizations or individuals undergoing major transformation.
You’re building something new, or overhauling what exists. You need clarity, a sharp look, and brand infrastructure that can scale.

What’s Included:

  • Brand strategy + positioning

  • Visual identity design

  • Messaging + copy systems

  • Website (design + light development)

  • Style guide, templates, and toolkits

  • Social and content planning

  • Optional: stakeholder interviews, naming, internal brand rollout

  • Optional retainer or fractional creative direction post-launch

How It Works:

After an intake phase, we audit your current state and map out a custom plan based on the 9 Essentials.

We work in sprints, with reviews built in along the way. You stay involved — but we keep things moving.

02. Brand Refresh

For brands that are working — but not quite pulling their weight.

This is your alignment phase. Your brand has traction, but the look, messaging, or digital experience no

longer matches your quality.

What’s Included:

  • Mini brand audit

  • Visual and messaging updates

  • Website refinements

  • Decks, templates, and social assets as needed

How It Works:

We identify where your current brand is falling short against the 9 Essentials, then prioritize the updates that will have the biggest impact. Quick hits meet thoughtful strategy.

03. Ongoing Creative Support

For clients who need design continuity and creative oversight.

We work with a limited number of clients on a retainer or fractional basis. These partnerships are ideal for organizations that want to ensure creative quality and alignment as they grow.

Services Might Include:

  • Monthly website/content updates

  • Social and campaign creative

  • Sales decks and reports

  • Internal brand support

  • Creative direction across internal teams or freelancers

How It Works:

You get a fixed number of hours or deliverables per month. We meet regularly to align on priorities. It’s like having a design director in your back pocket.

THE BRAND DOSSIER

Design tapas for the solo set — fast, focused, and still rooted in the nine essentials.

Seasonal, limited-run offers for artists, consultants, and early-stage founders who want brand polish without the full rebuild.

These services are smaller in scope, but still smartly structured. Every Dossier project is mapped against the Brand Dossier framework — just at the scale you need.

The Sweet Spot

For brands that work, but need refinement.
You’re close — but not quite there. This is your brand tune-up.

Covers Essentials: Core Message, Visual Identity, Voice & Tone, Content, Design Consistency

What’s Included:

  • Targeted visual and messaging audit

  • Website polish (design and copy tweaks)

  • 10 branded content templates (social, email, etc.)

  • Visual refresh (color, type, layout)

How It Works:
We start with a short-form diagnostic against the Essentials, align on priorities, and knock them out fast.

You leave with tighter visuals, sharper copy, and more confidence in how your brand shows up.

Office Hours

An expert eye, one hour, no fluff.

Perfect for creative entrepreneurs spinning their wheels, stuck on a decision, or unsure where to focus.

Choose one or two Essentials to target.

Examples: Messaging, Website UX, Brand Voice, Social Strategy

How It Works:

You send your questions or materials in advance, we meet live, and you get practical, strategic recommendations with no filler. You leave with direction, clarity, and specific next steps.

Until September

Launch something meaningful — fast, and with structure.
Six weeks of 1:1 brand guidance for creatives with a real deadline.
Covers Essentials: 1–7

What’s Included:

  • Weekly working sessions

  • Creative direction across messaging, design, and content

  • Light design execution (site, brand, social)

  • Final deliverables + plan for post-launch growth

How It Works:

We act as your temporary creative partner — working side-by-side to get your brand, site, and story launch-ready. You stay in the driver’s seat, we navigate the hard parts.

What’s Next for The Dossier?

New offerings will drop seasonally, based on client requests and recurring needs.

You can always suggest something. If it’s a common need, we’ll make it a future release.

WHY FORDVISUALS

Big brand polish, built for everyone.

At FordVisuals, we believe high-end design and strategic brand systems shouldn't be limited to big-budget orgs. Whether you're flying solo or running a growing team, we offer ways to work that meet you where you are — without compromising creative integrity.

All the work, from one-hour consults to full-scale rollouts, is rooted in the same structured approach.

The 9 Essentials aren’t just a framework — they’re a promise: that your brand will not only look great, but function beautifully across platforms, audiences,