Creative Stewardship
Brand Refresh
Identity Design
Website Design

embedded creative partner. With Domino you're providing ongoing creative stewardship; here, you're dropping into an existing creative ecosystem, understanding the language quickly, extending it, and being trusted to execute while everyone else is doing their jobs.

SITUATION

The Immortal Sisterhood LIVE is a multi-genre performance art project bringing together an international ensemble of artists working across performance, music, movement, ritual, writing, and sound.

They already had the beginnings of a strong visual identity—a title treatment, key imagery, and a very particular creative world—but needed someone to expand that language across the growing project.

The immediate assignment: create the printed materials for their New York premiere, then build a visual system that could travel with them to performances, events, and social media.

WHAT WASN’T WORKING

This wasn't a project that needed a new identity. It needed someone who could step into an identity already in motion and understand it quickly.

The visual language needed to work across very different formats and venues without becoming overly polished, corporate, or disconnected from the experimental nature of the performances themselves.

And the artists needed to be artists. They were rehearsing, traveling, producing, and preparing to perform—not managing printers and fiddling with Canva templates.

WHAT I DID

I became an embedded creative partner.

For the New York premiere, I designed a program that was part event guide, part art object, part zine—something that felt like it belonged inside the world of the performance rather than simply explaining it.

I coordinated directly with printers and ensemble members to get everything produced quickly while the group focused on rehearsals and preparation.

As the project expanded, so did the visual system. I created imagery and programs for events in Scotland, London, and Manchester, along with flexible Canva templates the team could use themselves for social media and promotion.

The process was collaborative but intentionally low-maintenance. They knew what they liked, gave decisive feedback, and trusted me to take it from there.

THE WORK

• New York premiere program — cover + spreads

• Photograph/video of the physical program being flipped through

• Detail shots showing typography, imagery, texture, and layering

• Programs/posters from Scotland, London, and Manchester

• Grid showing the visual system across different events

• Social graphics / Canva templates

• Printed materials photographed in context

• Performance imagery alongside the graphics it inspired

• One big montage showing how the identity travels across print, digital, and live performance

WHAT CHANGED

The Immortal Sisterhood now has a visual language that can grow alongside the project.

More importantly, the ensemble doesn't need to become its own design department to make that happen.

They can rehearse. They can perform. They can take the work to a new city. And they know someone who understands the world they've created is paying attention to how it shows up outside the theater.

The project continues to grow, with new performances and new iterations—and the visual world can grow with it.