THE CLIENT

Soft Sabbaticals

THE DETAILS

Soft Sabbaticals absolutely belongs. In fact, I think it's one of the more strategically important projects because it proves you can work before there's anything to design. Someone essentially said, "I have this weird new idea that doesn't fit neatly into an existing category," and you helped give it language, imagery, structure, a sales experience, and a rollout plan. That's fantastic.

THE DETAILS