Site Design
Development
Architecture
Photo Editing
taste + translation + decisiveness.

This one adds a nice dimension because it shows you working with someone who doesn't arrive with a fully formed visual vocabulary. You're not only translating a vision; sometimes you're helping the client discover what that vision is. And the symposium book is great evidence that the initial engagement created trust beyond the website.

SITUATION

Bryan Batista Thomas is a psychoanalyst in Manhattan who came to me ahead of the release of his new book. He needed a fresh website and visual identity that could introduce the book while also representing his larger body of work.

Bryan had a general sense of what he wanted, but didn't consider himself a particularly visual person. His audience is deeply academic, so the site needed to feel intelligent and rigorous without becoming dry, institutional, or predictable.

WHAT WASN’T WORKING

The challenge wasn't organizing a fully formed visual vision. It was finding one.

Bryan knew when something didn't feel right, but needed help seeing the possibilities before he could articulate what did. We explored several directions together, going back and forth until we landed on something that felt both unexpected and completely natural for him.

WHAT I DID

I developed a new visual direction around Bryan's work, including typography, color, graphic elements, and imagery, then translated that system into a new website.

The book was given a central role, but the site also needed to establish Bryan himself—his practice, thinking, writing, and expertise—so it would continue to work long after the initial launch.

This was a more exploratory process than some of my projects. I presented ideas, watched what Bryan responded to, adjusted, and kept going until we found the thing that clicked.

A few months after the site launched, Bryan came back with another project: designing a small publication for an all-day symposium celebrating the book's release.

Because we'd already established the visual world, extending it into print was a natural next step.

THE WORK

• Full homepage

• Book-focused section / page

• 2–3 interior website pages

• Desktop + mobile views

• Typography, color, and graphic details

• Early visual explorations / moodboards

• Symposium publication cover

• 2–3 publication spreads

• Physical publication photographed in context

• Website + publication side by side to show the identity extending across mediums

WHAT CHANGED

Bryan launched his book with a website and visual identity he felt genuinely excited about—one that could speak to an academic audience without looking like every other academic website.

And the relationship didn't end when the site went live.

When it was time to bring the book into a physical space for the symposium, Bryan came back to me to extend the world we'd already created.

The first project solved an immediate need. It also created a visual language—and a creative relationship—that could keep going.