Brand Refresh
Identity Design
Website Design

SITUATION

Alchemist Jones came to me ready to level up their brand, communications, and overall presence. The work had evolved from I’m a cool spiritual person doing interesting things to I have real expertise, a clear point of view, and specific ways I can help people. The brand needed to catch up.

WHAT WASN’T WORKING

The ideas were all there. The wisdom was there. The offerings were there. What was missing was a clear way to organize and communicate all of it without sanding off what made Alchemist Jones distinctive in the first place.

WHAT I DID

We started by figuring out what the world of Alchemist Jones should actually feel like.

That happened through conversation, moodboards, references, lots of “look at this—does this feel right?” and a deep dive into the business, the work, the goals, and where it was all headed.

From there, we built a visual and digital language around it: sigils for individual offerings, imagery ranging from waterfalls to desert landscapes, typography, movement, color, and a website structure that made the work easier to understand.

By the time I started building, most of the important decisions had already been made. Rather than spending weeks creating static mockups, I designed directly in the site, then we refined it together in real time until it felt right.

THE WORK

• Homepage animation / short video capture

• Full homepage

• 2–3 key interior pages

• Detail shots showing typography, imagery, and layout

• Grid of offering graphics + custom sigils

• Mobile view

• One especially atmospheric full-screen moment

WHAT CHANGED

Everything except the work itself.

Alchemist Jones now has a brand and website that feel like an accurate expression of who they already are and the expertise they already had.

There’s no need for a caveat before sending someone to the site. No extra explanation or “this doesn’t quite represent me anymore.”

It can simply say: Here I am.

TESTIMONIAL

[Client testimonial]