You’re growing your business.
You’re building your passion project.
You’re determined to bring your genius idea to life.
We are your secret weapon. The expert in your ear.
Your Brand Fixer.
Ford/Visuals is a consultancy with Carrie Ford Hilliker at the helm. Carrie taps into a deep network of on-the-ground culture, design and tech experts around the world. For nearly two decades, Carrie has been building brands for small businesses and solopreneurs. After working with hundreds of driven, time-strapped professionals she has crafted three offerings specifically tailored to their needs.
Our no-fuss approach delivers actionable solutions and concrete results. We focus on building momentum and then keep it steadily rolling towards your goals, always adapting to your business and the changing markets. We believe in actionable solutions and concrete results, both in the short and long term. //
BIGGER NOTE // AM I GOING TO SAY YOU NEED A PERSON TO DO THIS AND ANOTHER PERSON // WE WILL USE OUR NETWORK
2019 Offering Trio
Offering 1: Bulletproof Blueprint
In-Depth Brand Assessment with Customized, Concrete Directives
Your Bulletproof Blueprint will help to refine and refocus your vision, maximize your messaging, and create mental space so you can focus on what you love to do. It will clear the clutter and get you on track.
After our initial assessment and live consultation, we’ll do a deep dive into your brand and industry, assessing every angle of your presence on and offline. Two weeks later you will receive a detailed, actionable document that you can put to use immediately. Your Bulletproof Blueprint will also include long-term strategies to help you grow along the trellis of your brand vision.
This Offering Includes:
A 45-minute Skype session with Carrie assessing your goals, challenges and dreams for your brand.
A multi-platform analysis of your brand’s customer-facing touch points, from social media to 404 screens, print collateral to podcasts, email marketing to voicemail messages. // CLARIFY THAT IT’S ALL IN LINE WITH THEIR BRAND // BUT LIST OUT WHAT I’M NOT GOING TO DO // BE CRYSTAL CLEAR ON WHAT I’M OFERING AND WHAT I’M NOT //
SKYPE CALL // MAKE IT THREE CALLS //
BRAND ROADMAP //
I’LL CONNECT THEM WITH PEOPLE //
HERE’S WHAT YOU NEED AND HERE’S WHO YOU CAN HIRE //
PROJECT MANAGEMENT IS AN ADD ON //
OVERALL // FEELS LIKE YOU’RE NOT EXPRESSING EXACTLY THE ASSETS THEY’LL BE GETTING
// ADVISING ON
// SAY SOMETHING ABOUT EVERYTHING FROM THE VISUALS TO THE LOOK AND SOUND AND FEEL //
MAYBE THIS BULLETPROOF BLUEPRINT // AND MAKE THE NEXT LEVEL $5000
// LET THEM KNOW THEY’RE GETTING A DOCUMENT
An in-depth review of key players in your specific industry, as well as relevant digital/social and general marketing trends (print, experiential, etc).
A follow-up 45-minute Skype session to address any questions or alterations you may have and discuss next steps.
Each Bulletproof Blueprint is $5000. // INCLUDED IS A ROADMAP AND THREE COPYEDITORS // THREE WEB PEOPLE // THREE STYLE GUIDE PERSON //
DESIGNER // (WHAT ABOUT A CONTENT CREATOR)
WEB DEVELOPER //
ADD A VERY CLEAR AND HELP YOU FIND THESE PEOPLE THAT WORK FOR YOU // A TEAM //
ADD ON // PROJECT MANAGEMENT AND KEEPS IT ON SCHEDULE
Offering 2: Strategic Intel
Ongoing Innovation-Driven Assessments and Recommendations To Ensure Progress
INCLUDES EVERYTHING ABOVE PLUS ONGOING SUPPORT // THIS IS THE
MAKE THE FIRST ONE IS WITH A ROADMAP //
ADD OFFERING NUMBER 2 WITH INTROS TO IMPLEMENTORS //
OFFERING #3 STRATEGIC INTEL // ONGOING BASIS
here’s what you need
here’s how you get there
you need a designers you need a etc etc
PACKAGE #1 // ASSESSMENT GOALS
PACKAGE #2 // ASSESSMENT GOALS AND CONNECTIONS AND HERE’S WHAT TYPES OF PEOPLE
PACKAGE #3 // ASSESSMENT GOALS AND CONNECTIONS AND PROJECT MANAGE // THREE HOURS A WEEK OR MONTHLY // IF PEOPLE NEED MORE I CAN DO THAT //
BULLETPROOF BLUEPRINT // 10 HOURS OF MY TIME // 2500 //
OFFERING #2 // 20 HOURS OF MY TIME // 5000 //
OFFERING #3 // PROJECT MANAGEMENT 10 HOURS A MONTH // X AMOUNT OF HOURS // THIS TAPS OUT AT THIS MANY HOURS AND THEN THE REST IS HOURLY //
Strategic Intel is your brand check up meets trend report. This offering will give you regular insights into each of your brand touch points. We’ll focus on specific issues that you can address immediately, as well as make long term, results-driven recommendations and suggestions based on your business goals. While you manage your business, we ensure your clients and customers have a seamless, exceptional brand experience.
This Offering Includes:
A 45-minute consultation reflecting on your progress, successes and challenges in order to clarify what your needs are at that moment. // HOW OFTEN DOES THIS HAPPEN // THERE’S A LOT OF PEOPLE THAT ARE ALREADY DOIGN THIS // MY ABILITY TO SEE AND PROJECT MANAGE // I’VE BEEN THE BOOTS ON THE GROUND // IT’S MORE HANDS ON // MAKE IT MORE HANDS ON //
SOCIAL MEDIA ASSESSMENT $17K //
I CAN MANAGE THE PROCESS // I’LL MAKE SURE ALL THE PLATES ARE SPINNING //
Recommendations and detailed solutions to address these goals, both long and short term.
Industry-specific trend observations and recommendations to pump new innovation, insight and perspective into your branding.
$2000 monthly / $5000 quarterly
Offering 3: The Guts A DIY Branding Primer
For those with high energy and a leaner budget, we’ve created The Guts: A DIY Brand Primer filled with two decades of expertise so you can learn to do it yourself.
[more info to come here]
“Carrie keeps her finger on the pulse of what is happening, and balances a practical get-it-done approach with a distinctive clean and modern design aesthetic.”
— SEAN CARMODY
“Carrie is a branding goddess with a keen eye for style and design.”
— BRYAN YATES
“In a sea of constant issues when trying to run a start-up, we have been so pleased with the quality of your work and responsiveness.”
— STACI MILLER OF MOMSTAMP
“We really appreciate your consistent support and encouragement.”
— EMILY TOWER
MORE TO COME
Organizations and Movements We Support
GIRLS WHO CODE
THE BOOK FOUNDATION
MY BLOCK MY HOOD MY CITY
MORE INFO OR LINKS TO EACH